Purple Turtle Investments and Acquisitions

Purple Turtles acquisitions range across a diverse industry range. The “Purple Turtle Process” refined over 25+ years is now a proven winning formulae that scales to any industry and is successful. Below you will find some of our best success stories. You could be one of them!

Timber product manufacture.

Purple Turtle Investments recently acquired a 75% stake in an interior design timber manufacturing company located in the Western USA. The company specializes in crafting 100% handmade products, proudly made in the USA, which are sold through various channels including online, wholesale, and market platforms, achieving an annual turnover of over 1.3 million dollars.

Upon acquisition, one of the major challenges we identified was the company’s cash flow, exacerbated by seasonal fluctuations. In response, our team swiftly devised a comprehensive program within the first few weeks aimed at increasing profitability by 30% for the fiscal year.

Furthermore, recognizing the need to enhance the brand’s value proposition and distinguish it from competitors, particularly mass-produced Chinese alternatives, we implemented a strategic initiative focused on elevating the customer experience. Central to this strategy was prioritizing how customers feel when interacting with our products.

To optimize operations, we conducted a thorough review of the entire online store and production workflow, identifying inefficiencies and outlining action plans for improvement. Notably, we discovered a critical oversight in the previous owner’s pricing strategy, with many products being sold below cost. By rationalizing the product range and instituting basic Key Performance Indicator (KPI) monitoring, we streamlined processes, saved time, and bolstered profits.

Empowering the existing seasoned manager, who possesses over 20 years of experience, with greater decision-making authority proved instrumental in fostering innovation and problem-solving. Recognizing his untapped potential as a key asset, we entrusted him with greater autonomy to drive the company forward, supported by our collective expertise and resources. His leadership will undoubtedly play a pivotal role in the company’s future success while affording the seller the freedom to start the next season of their life journey.

Telecommunications company

Purple Turtle Investments, having acquired a majority holding in a telecommunications company holding a coveted National Telecom’s operator’s license, recognized the imperative to divest its majority share due to impending legislative changes threatening operational efficiency. In response to the evolving market landscape, our strategic decision-making led to the restructuring of the company, originally established in 1998.

Acknowledging the limited appeal of the niche business within the broader market, we devised a comprehensive plan to ensure the preservation of the brand’s integrity. This involved the meticulous division of the company, encompassing its Telecom’s License, assets, client base, intellectual property, and business operations, into two distinct entities.

The seamless transition orchestrated by Purple Turtle Investments ensured minimal disruption for clients, maintaining continuity in service delivery and operations. Leveraging our expertise, the company seamlessly adapted to the new structure, safeguarding against the potential risks posed by legislative changes.

The successful sale generated earnings exceeding 1 million, with additional revenue streams derived from the strategic carve-out and subsequent sale to another entity totaling over 2 million. This strategic maneuver effectively doubled the income generated from the sale of the telecom’s license, showcasing our commitment to maximizing value for stakeholders while navigating complex market dynamics.

Commercial Drone Operation

After acquiring a 100% shareholding of a commercial drone and aviation company established in 2007, the decision was made to divest the business. A significant hurdle faced by the company was the absence of turnover in the past three years, attributable to lengthy delays by aviation authorities in issuing permits for legal drone operations, with a backlog spanning four years.

The primary challenge lay in selling a company that had not generated revenue for an extended period, despite boasting a successful operational history dating back to 2007 and holding a valid permit for drone operations. Purple Turtle Investments navigated this challenge by achieving a sale close to the 1 million mark, despite the company’s assets comprising less than 50% of this value. Recognizing that a straightforward asset sale would incur a substantial loss, potentially exceeding half a million in cash, Purple Turtle Investments adopted an innovative approach. We developed a method, still utilized to this day, to extract and refine the inherent value within the company. Our experience underscores the notion that a company’s true worth often remains concealed to its owners but can be unlocked and maximized with the right strategy and insight.

Should you wish to find out more about how Purple Turtle Investments and Acquisitions can help your business. Please feel free to contact us and we can set up a meeting to understand your needs.